GetRating vs Trusted Shops
GetRating is review collection software for local businesses: a QR code and short link per location that asks every customer for a rating and sends them to the review sites you choose. Trusted Shops is a European trustmark, buyer protection and review service for online shops.
Quick answer
Choose Trusted Shops if you run an online shop and want a trustmark, buyer protection and shop reviews. Choose GetRating if you run a local business and want customers to review you on Google and other public sites.
Choose Trusted Shops instead if
- You want a recognised trustmark on your online shop
- You want buyer protection for your customers
- You sell online in German-speaking or other European markets
Choose GetRating if
- You serve customers at a physical location
- You want reviews on Google and other public sites
- You don't need a trustmark or buyer protection
Key differences
| Topic | GetRating | Trusted Shops |
|---|---|---|
| Main job | Collecting reviews on public sites and private feedback. | Trustmark, buyer protection and shop reviews. |
| Who it is for | Local businesses. | Online shops. |
| Pricing | Free plan, Growth €49/month, Business €99/month. | Check Trusted Shops' website for current plans. |
Trusted Shops descriptions are based on its public positioning and may change. Check Trusted Shops's website for current features and pricing.
What GetRating includes
- QR code and short link per location
- Rating routing per star level
- Split mode
- Links mode
- A/B split mode
- Private feedback form with email alerts
- Review pages in 49 languages
- Embeddable review widget and public review page
- Webhooks, Slack alerts, REST API and Zapier endpoints
- Unlimited locations and reviews (Growth and Business)
- Email review campaigns (Growth and Business)
- Custom branding (Growth and Business)
- Google rating tracking (Growth and Business)
- Team seats (Growth and Business)
- SMS review campaigns (Business)
- Reply to Google, Trustpilot and Facebook reviews (Business)
- Competitor tracking (Business)
- Reply to private feedback (Business)
What Trusted Shops offers that GetRating does not
- Trustmark
- Buyer protection
Switching from Trusted Shops to GetRating
- Create a free GetRating account and add your first location.
- Paste the review links you want to use (Google, Facebook, Trustpilot or any URL) and pick a review mode.
- Download the QR code or copy the short link and replace the old review request on receipts, counters, emails and SMS.
- Keep your existing reviews where they are. GetRating does not move or import reviews from other platforms.
Does GetRating follow Google's review policy?
Yes, when used as designed. Google's policy forbids review gating: asking only customers who had a positive experience for a review, or discouraging negative reviews. GetRating asks every customer, and every customer is offered your public review links. Its routing spreads customers across review sites, for example a 50/50 split between Google and Trustpilot or a different site per star level, so you build reviews in more than one place. In 5-star mode, customers who pick 1–3 stars also see a private feedback form, but always together with your public review links, never instead of them. GetRating never creates, edits or removes reviews on any platform.
What is review gating?Try GetRating free
Free plan for 1 location. Growth €49/month, Business €99/month.