GetRating vs Feefo
GetRating is review collection software for local businesses: a QR code and short link per location that asks every customer for a rating and sends them to the review sites you choose. Feefo is a UK-based verified review platform where customers review a business after a purchase.
Quick answer
Choose Feefo if you want verified purchase reviews collected and hosted by Feefo. Choose GetRating if you want customers to review you on Google and other public sites from a QR code or link.
Choose Feefo instead if
- You want only verified-purchase reviews
- You want reviews hosted on a Feefo profile and widgets
- You sell mainly online in the UK
Choose GetRating if
- Your customers visit you in person
- You want reviews on Google, Facebook or Trustpilot rather than a separate profile
- You want a free plan to start
Key differences
| Topic | GetRating | Feefo |
|---|---|---|
| Where reviews end up | On the public review sites you choose. | On Feefo's platform and widgets. |
| Verification | No purchase verification. Anyone with your QR code or link can leave a rating. | Reviews tied to a verified purchase. |
| Pricing | Free plan, Growth €49/month, Business €99/month. | Check Feefo's website for current plans. |
Feefo descriptions are based on its public positioning and may change. Check Feefo's website for current features and pricing.
What GetRating includes
- QR code and short link per location
- Rating routing per star level
- Split mode
- Links mode
- A/B split mode
- Private feedback form with email alerts
- Review pages in 49 languages
- Embeddable review widget and public review page
- Webhooks, Slack alerts, REST API and Zapier endpoints
- Unlimited locations and reviews (Growth and Business)
- Email review campaigns (Growth and Business)
- Custom branding (Growth and Business)
- Google rating tracking (Growth and Business)
- Team seats (Growth and Business)
- SMS review campaigns (Business)
- Reply to Google, Trustpilot and Facebook reviews (Business)
- Competitor tracking (Business)
- Reply to private feedback (Business)
What Feefo offers that GetRating does not
- Verified purchase reviews
- Hosted review profile
Switching from Feefo to GetRating
- Create a free GetRating account and add your first location.
- Paste the review links you want to use (Google, Facebook, Trustpilot or any URL) and pick a review mode.
- Download the QR code or copy the short link and replace the old review request on receipts, counters, emails and SMS.
- Keep your existing reviews where they are. GetRating does not move or import reviews from other platforms.
Does GetRating follow Google's review policy?
Yes, when used as designed. Google's policy forbids review gating: asking only customers who had a positive experience for a review, or discouraging negative reviews. GetRating asks every customer, and every customer is offered your public review links. Its routing spreads customers across review sites, for example a 50/50 split between Google and Trustpilot or a different site per star level, so you build reviews in more than one place. In 5-star mode, customers who pick 1–3 stars also see a private feedback form, but always together with your public review links, never instead of them. GetRating never creates, edits or removes reviews on any platform.
What is review gating?Try GetRating free
Free plan for 1 location. Growth €49/month, Business €99/month.