Review Routing
Review routing decides which review site a customer is sent to. GetRating asks every customer, offers every customer your public review links, and lets you spread reviews across Google and other sites.
The four review modes
A/B mode: customers are split between review sites by percentage, for example 50% Google and 50% Trustpilot, so you build reviews in several places.
Split mode: the customer taps a rating and each star level goes to a public review site you choose. No feedback form is shown.
Links mode: no rating step. Every customer sees the same list of review links.
5-star mode: 4–5 star ratings open your public review page. Customers who pick 1–3 stars see a private feedback form together with buttons to leave a public review on your review sites.
Staying within Google's review policy
Google forbids review gating: asking only happy customers for reviews, or keeping unhappy customers away from public review sites. Every GetRating mode offers every customer a public review option.
In 5-star mode the public review buttons come from the review links on the location. Add at least one public review link (for example your Google review link) to every location so low-rating customers can always post publicly.
The private feedback form
Customers can describe what went wrong and optionally leave an email address or phone number so you can follow up.
Private feedback is visible only to you and your team in the dashboard, and you get an email alert when it arrives.
Responding to private feedback
If the customer left contact details, reach out quickly. On the Business plan you can reply from the dashboard.
Even without contact details, the feedback helps you spot patterns and fix recurring issues.
Pro Tips
Spread reviews across sites
If you already have many Google reviews, use A/B mode to send some customers to Trustpilot, Facebook or an industry site.
Respond to feedback quickly
The faster you respond to a complaint, the more likely the customer is to give you a second chance.
Ask every customer for a review
Start free with one location. No credit card needed.